What is Isles, Inc.?
Founded in 1981, Isles, Inc. is a community development and environmental organization based in Trenton, New Jersey. With a mission to foster self-reliant families and healthy, sustainable communities, we design and develop effective services that support this mission and share what we learn with others who can make a difference.
The current Isles, Inc. landing page does not effectively communicate the type of community-oriented and fostering environment that it thrives to build. It feels rather corporate and unwelcoming. The families viewing this website come from difficult situations and the website should not be something that scares or intimidates them from participating in Isles’ community programming.
From this, I decided which main design details I wanted to maintain in my redesign:
The page as it was, felt more corporate than community. By adding more color, illustrations, and taking away some text, the website could appear much more approachable.
1. Create an interactive prototype
2. Conduct user testing